|> In recent times, Pan Transcendental Industries Inc., realising the fundamental problems of twentieth century man, have started to implement our next 25 year plan. Using our extensive resources we intend to celebrate a Utopia unprecedented in history. Our true ambition is to create >|
|> listen <||- a H E A V E N totally fabricated by M A N -|
1978 the Hawklords (aka Hawkwind) released their Hawklords
/ 25 Years On album - the last Hawkwind
release to feature Calvert as lead vocalist and one of the main songwriters.
In the same year the band embarked on a last tour - and again they developed an ambituous conceptual surrounding for it. The show featured projections, performers and a kind of industrial stage-design. The entire concept found it's epitome in the accompanying tour-booklet - this was anything but the usual tour- or band booklet. In fact it came along as a booklet of a huge futuristic mega-trust named PAN-TRANSCENDENTAL INDUSTRIES, that lined out it's futuristic techno-economical visions of the entire planet's future... - based on it's own word of the "industrialisation of religion - (no rock-musician's on stage or what have you...)
INDUSTRIES was the invented international super-trust behind
the concept of the Hawklords 1978 record and tour. Calvert frankly admitted
that he always hung up to certain conspiracy
theories (see QUOTES
pages)... now keep in mind that this was written 25 years ago (and 25
years on we are, indeed)- and think of the ACTUAL developments in
vitual reality, bio-technology, artificial intelligence & environments.
booklet outlining PTI's history, philosophy
and future plans is a brilliant piece of a visionary concept.
The booklet's high-profile
pseudo techno-economic-futuristic-lingo, it's inherent criticism wrapped
up in a business perspective and combined with Hipgnosis' imagery are
documenting one of Calvert's most inspired moments - a conceptual piece
of art that Mr. Baudrillard surely would have
liked to have written - or Mr. W.S. Burroughs,
(or the combined clone of them...) for that matter.
in Hygienic Industry
Founded in 1953, by a dream concurrent with space flight to the moon, Pan Transcendental Industries, together with macroscale investment from the state and corporate captial, found it possible to embark on a wholesale megastructural rehabilitation of the globe. A dream which soon became an enlightened reality and one from which the majority of the world's population benefit today.
Heaven on Earth Syndrome
by Robert Calvert
back to: Words
| R.C. & Hawkwind